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Evidence Guide: BSBMKG416 - Market goods and services internationally

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG416 - Market goods and services internationally

What evidence can you provide to prove your understanding of each of the following citeria?

Select appropriate marketing activities

  1. Access marketing plan and marketing strategy for specific international target market
  2. Seek clarification as required, to interpret marketing plan and marketing strategy
  3. Develop a potential range of marketing activities
  4. Select activities based on cultural and social appropriateness, cost, viability and suitability, according to market research undertaken
  5. Seek and obtain assistance as required, to select appropriate marketing activities
  6. Document selected marketing activities with costs and rationale for selection and obtain approval for implementation
Access marketing plan and marketing strategy for specific international target market

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek clarification as required, to interpret marketing plan and marketing strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a potential range of marketing activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select activities based on cultural and social appropriateness, cost, viability and suitability, according to market research undertaken

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek and obtain assistance as required, to select appropriate marketing activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document selected marketing activities with costs and rationale for selection and obtain approval for implementation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement international marketing activities

  1. Prioritise marketing activities and obtain resources for their implementation
  2. Brief others involved in marketing effort on their roles and responsibilities as members of a selfmanaged team to ensure success of marketing strategies
  3. Implement promotional activities in accordance with marketing objectives and budgetary requirements
  4. Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets
  5. Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations
Prioritise marketing activities and obtain resources for their implementation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Brief others involved in marketing effort on their roles and responsibilities as members of a selfmanaged team to ensure success of marketing strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement promotional activities in accordance with marketing objectives and budgetary requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and review marketing performance

  1. Monitor progress against performance, analyse performance gaps and take corrective action as required
  2. Analyse overperformance against targets for trends, and set new targets
  3. Encourage all staff involved in marketing activities to propose ways to improve marketing performance
  4. Implement processes to gather customer reaction to all aspects of marketing mix to improve targeting and outcomes
  5. Conduct ongoing research into customer and business requirements to identify opportunities for change and improvement, and their timing
  6. Analyse changes in market phenomena for new business opportunities
Monitor progress against performance, analyse performance gaps and take corrective action as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse overperformance against targets for trends, and set new targets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Encourage all staff involved in marketing activities to propose ways to improve marketing performance

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement processes to gather customer reaction to all aspects of marketing mix to improve targeting and outcomes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct ongoing research into customer and business requirements to identify opportunities for change and improvement, and their timing

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse changes in market phenomena for new business opportunities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Select appropriate marketing activities

1.1 Access marketing plan and marketing strategy for specific international target market

1.2 Seek clarification as required, to interpret marketing plan and marketing strategy

1.3 Develop a potential range of marketing activities

1.4 Select activities based on cultural and social appropriateness, cost, viability and suitability, according to market research undertaken

1.5 Seek and obtain assistance as required, to select appropriate marketing activities

1.6 Document selected marketing activities with costs and rationale for selection and obtain approval for implementation

2. Implement international marketing activities

2.1 Prioritise marketing activities and obtain resources for their implementation

2.2 Brief others involved in marketing effort on their roles and responsibilities as members of a selfmanaged team to ensure success of marketing strategies

2.3 Implement promotional activities in accordance with marketing objectives and budgetary requirements

2.4 Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets

2.5 Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations

3. Monitor and review marketing performance

3.1 Monitor progress against performance, analyse performance gaps and take corrective action as required

3.2 Analyse overperformance against targets for trends, and set new targets

3.3 Encourage all staff involved in marketing activities to propose ways to improve marketing performance

3.4 Implement processes to gather customer reaction to all aspects of marketing mix to improve targeting and outcomes

3.5 Conduct ongoing research into customer and business requirements to identify opportunities for change and improvement, and their timing

3.6 Analyse changes in market phenomena for new business opportunities

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Select appropriate marketing activities

1.1 Access marketing plan and marketing strategy for specific international target market

1.2 Seek clarification as required, to interpret marketing plan and marketing strategy

1.3 Develop a potential range of marketing activities

1.4 Select activities based on cultural and social appropriateness, cost, viability and suitability, according to market research undertaken

1.5 Seek and obtain assistance as required, to select appropriate marketing activities

1.6 Document selected marketing activities with costs and rationale for selection and obtain approval for implementation

2. Implement international marketing activities

2.1 Prioritise marketing activities and obtain resources for their implementation

2.2 Brief others involved in marketing effort on their roles and responsibilities as members of a selfmanaged team to ensure success of marketing strategies

2.3 Implement promotional activities in accordance with marketing objectives and budgetary requirements

2.4 Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets

2.5 Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations

3. Monitor and review marketing performance

3.1 Monitor progress against performance, analyse performance gaps and take corrective action as required

3.2 Analyse overperformance against targets for trends, and set new targets

3.3 Encourage all staff involved in marketing activities to propose ways to improve marketing performance

3.4 Implement processes to gather customer reaction to all aspects of marketing mix to improve targeting and outcomes

3.5 Conduct ongoing research into customer and business requirements to identify opportunities for change and improvement, and their timing

3.6 Analyse changes in market phenomena for new business opportunities